Channel No 5 ad: Brad Pitt's, The Smell Of Disaster

  Brad Pitt fronts a new campaign for the women's fragrance Chanel No 5 in an ad directed by Pride and Prejudice director Joe Wright Link to this video
However much Brad Pitt was paid to become the new face of Chanel No 5, it almost certainly wasn't enough. Sure, it might have seemed like easy money at the time – all he had to do was stand in an inconsistently lit room for 30 seconds and spout a load of unscannable nonsense that sounds like it'd been Google translated through 12 different languages and back into English again – but it's bound to come back and kick him in the bum.

  Perfume adverts always do. Nicole Kidman's career never fully recovered from her own Chanel advert in 2004, perhaps because millions of people still fight the urge to shout "I'm a DARNCER! I LOVE to DARNCE!" at the top of their voice whenever she appears onscreen. Thanks to her Coco Mademoiselle commercials, Keira Knightley's face has now become so inextricably linked with the tortured sound of Joss Stone's voice that it's a wonder she can leave the house any more. And not long after she disrobed for a Dior advert, Charlize Theron was crushed by a falling spaceship in Prometheus. Coincidence? Probably not.
And yet, somehow, Pitt's Chanel No 5 advert manages to be the worst one of all. He was doing so well to shake off his reputation as barely sentient eye candy. But there he is – shaggy-haired with a David Brent beard, desperately trying to inject hammy profundity into lines such as, "The world turns and we turn with it," that he all but bursts an eyeball in the process – all that good work undone in a stroke.


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  All the hoary old perfume ad tropes are here – the hushed delivery, the awed look upwards as his brain tries to grapple with the majesty of planet Earth, the way that he clearly wishes he was performing the entire poxy thing directly to Yorick's skull – and, worst of all, they come without the slightest trace of self-awareness. We expected more than this.
Look, Brad, the rules are simple. If you want to make a fool out of yourself in an advert, go and do it in another country. Go to Japan, where Nicolas Cage gets to wobble his eyes at triplets in privacy and Arnold Schwarzenegger can dress in gold and cackle at foreigners without a single thought for his reputation. But making a terrible ad here, where everyone's going to see it? You're asking for trouble.

SOURCE:  Guardian.co.uk